Aviran Zazon's Daylife

Blog

  • New side project

    One thing I’m not really talking about is my Lego addiction, I literally ran out of space in an appartment my wife and I was living in and we moved out because there was no space to store or display my Lego.

    We now have around 150m² and we’re running out of shelf or under-the-bed space.

    This week I’ve bought these 3 sets:

    These 3 alongside 4 other I bought in the recent months, I really hope it will somehow fit 🙂

    Back on the topic at hand, I was eager to build a lego marketplace or something alike in the Israeli market with an MVP and then maybe take it to the world.

    I saw this dude on Facebook that already built a site that could make sense for me to join in, funny thing is and long story short, he was the one messaging me! I was conflicted to if I wanted a partner in this and then he just messaged me out of nowhere!

    We actually live in the same city so we met and we agreed to partner up, that site is fliplop.co.il and it let’s you compare Lego prices in the Israeli market.

    Soon to be updated 🙂

  • Wikidata & Knowledge Graph

    Lately, we’ve been experimenting with Wikidata, hoping it might finally help us achieve the holy grail: a Google Knowledge Graph when searching for our brand.

    That reflects a clear branding goal. To this day, the only way an unknown brand can “make it” is through a local result. But due to the nature of our business, that’s irrelevant. Sure, we could fake it-but that might hurt the brand.

    It seems it finally worked for HostAdvice, and I can somewhat attribute it to their Wikidata page finally getting indexed by Google.

    We’ve been trying to do the same for Ticket-Compare.com. It looks like it’s kind of working, but still unreliable. We’ll see how it plays out.

    Lately, I’ve been on daily calls with a friend discussing the whole branding aspect-especially how brand strength seems to be a strong signal for Bing, and by extension, ChatGPT.

    Will keep you posted.

    31/07/25 edit- It worked! (kinda, did I really get what I asked for)

    So our page got indexed and now when you’ll look for our site as “ticket compare” or “ticket-compare.com” youll be seeing a full site links as any brand receives, meaning, it managed to identify the brand.

    What we hope to happen now is the appearance of Knowledge graph, alongside with something else we’re planning, it should be happening in August 🙂

  • The Ultimate User Tracking Solution

    — I tried to avoid discussing security / bot spam as you should figure it out with your own solution, what works for me may not work for you and you may already use 3rd party tools for it.

    We’ve had several custom-built solutions since 2015. Over the years, iOS has repeatedly thrown us curveballs with stricter privacy blocks, but we managed to overcome them time after time. By integrating tools like Sentry, Clarity, and others, we’ve built an ultimate solution that’s adaptable, efficient, and compliant with evolving privacy standards.

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  • WPML Nightmare

    I would like to dedicate this blog post to WPML, hoping they improve and become more reliable.

    We bought WPML on April 18, 2018, getting a Multilingual CMS lifetime license for $195. The cost isn’t the issue—it’s the chaos it caused. My main concerns are page speed issues, random bugs, delayed PHP 8.2 support, and the plugin slowing our website so much it became nearly unusable.

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