Aviran Zazon's Daylife

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  • Crazy November and Hoarding

    It looks like I’ve bought more than ten 1,000+ piece LEGO sets just this November alone.

    Today I watched a YouTube video about LEGO addiction and what it looks like:

    It made me realize I might be hoarding LEGO for no real reason. Some of my sets are used and packed in bags, stuffed into the storage space under my bed. Some are brand new, still sealed. Others are sorted into bags inside random non-LEGO boxes that I like to use when ordering from BrickLink to save on shipping.

    I also noticed a funny pattern: most of my sets are cars. My very first LEGO was a dragon, which feels totally different, but I guess cars just make really nice display pieces, so I kept gravitating toward them without really thinking about it.

    Tomorrow I’m planning to start selling some of the sets I have no intention of building or rebuilding. I’ve already checked prices, and I can at least get back what I paid for them. A few new-in-box sets could even go for more than 300% of their original MSRP, which is kind of insane—but those are the exception, not the rule.

    In any case, this isn’t really about making a profit. It’s more about finally cleaning up my closet and getting some space back. Right now, I’m literally out of room.

    Wish me luck actually following through on this.

    I also realized that most my legos are car sets, while my first lego was just a Dragon, odd, but I guess they are a nice display piece.

  • Finally – back to playing Billiard

    Finally – back to playing Billiard

    After 2/3 years (last time was with Bruno Bruno and his now-wife Stefanija) – managed to get a friend to play Billiard with!

    Was stood up so many times but now got back to playing, no doubt I was rusty, my aim was off, found out my eyesight has weaken since I was I first started playing, but was a lot of fun and the environment was exactly the same as it was 15 years ago, when Jerusalem had a great night-scene.

    Shoutout to Lincoln Jerusalem.

  • New side project

    One thing I’m not really talking about is my Lego addiction, I literally ran out of space in an appartment my wife and I was living in and we moved out because there was no space to store or display my Lego.

    We now have around 150m² and we’re running out of shelf or under-the-bed space.

    This week I’ve bought these 3 sets:

    These 3 alongside 4 other I bought in the recent months, I really hope it will somehow fit 🙂

    Back on the topic at hand, I was eager to build a lego marketplace or something alike in the Israeli market with an MVP and then maybe take it to the world.

    I saw this dude on Facebook that already built a site that could make sense for me to join in, funny thing is and long story short, he was the one messaging me! I was conflicted to if I wanted a partner in this and then he just messaged me out of nowhere!

    We actually live in the same city so we met and we agreed to partner up, that site is fliplop.co.il and it let’s you compare Lego prices in the Israeli market.

    Soon to be updated 🙂

  • Wikidata & Knowledge Graph

    Lately, we’ve been experimenting with Wikidata, hoping it might finally help us achieve the holy grail: a Google Knowledge Graph when searching for our brand.

    That reflects a clear branding goal. To this day, the only way an unknown brand can “make it” is through a local result. But due to the nature of our business, that’s irrelevant. Sure, we could fake it-but that might hurt the brand.

    It seems it finally worked for HostAdvice, and I can somewhat attribute it to their Wikidata page finally getting indexed by Google.

    We’ve been trying to do the same for Ticket-Compare.com. It looks like it’s kind of working, but still unreliable. We’ll see how it plays out.

    Lately, I’ve been on daily calls with a friend discussing the whole branding aspect-especially how brand strength seems to be a strong signal for Bing, and by extension, ChatGPT.

    Will keep you posted.

    31/07/25 edit- It worked! (kinda, did I really get what I asked for)

    So our page got indexed and now when you’ll look for our site as “ticket compare” or “ticket-compare.com” youll be seeing a full site links as any brand receives, meaning, it managed to identify the brand.

    What we hope to happen now is the appearance of Knowledge graph, alongside with something else we’re planning, it should be happening in August 🙂

  • The Ultimate User Tracking Solution

    — I tried to avoid discussing security / bot spam as you should figure it out with your own solution, what works for me may not work for you and you may already use 3rd party tools for it.

    We’ve had several custom-built solutions since 2015. Over the years, iOS has repeatedly thrown us curveballs with stricter privacy blocks, but we managed to overcome them time after time. By integrating tools like Sentry, Clarity, and others, we’ve built an ultimate solution that’s adaptable, efficient, and compliant with evolving privacy standards.

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  • WPML Nightmare

    I would like to dedicate this blog post to WPML, hoping they improve and become more reliable.

    We bought WPML on April 18, 2018, getting a Multilingual CMS lifetime license for $195. The cost isn’t the issue—it’s the chaos it caused. My main concerns are page speed issues, random bugs, delayed PHP 8.2 support, and the plugin slowing our website so much it became nearly unusable.

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