Lately, we’ve been experimenting with Wikidata, hoping it might finally help us achieve the holy grail: a Google Knowledge Graph when searching for our brand.

That reflects a clear branding goal. To this day, the only way an unknown brand can “make it” is through a local result. But due to the nature of our business, that’s irrelevant. Sure, we could fake it-but that might hurt the brand.

It seems it finally worked for HostAdvice, and I can somewhat attribute it to their Wikidata page finally getting indexed by Google.

We’ve been trying to do the same for Ticket-Compare.com. It looks like it’s kind of working, but still unreliable. We’ll see how it plays out.

Lately, I’ve been on daily calls with a friend discussing the whole branding aspect-especially how brand strength seems to be a strong signal for Bing, and by extension, ChatGPT.

Will keep you posted.

31/07/25 edit- It worked! (kinda, did I really get what I asked for)

So our page got indexed and now when you’ll look for our site as “ticket compare” or “ticket-compare.com” youll be seeing a full site links as any brand receives, meaning, it managed to identify the brand.

What we hope to happen now is the appearance of Knowledge graph, alongside with something else we’re planning, it should be happening in August 🙂