One thing I’m not really talking about is my Lego addiction, I literally ran out of space in an appartment my wife and I was living in and we moved out because there was no space to store or display my Lego.

We now have around 150m² and we’re running out of shelf or under-the-bed space.

This week I’ve bought these 3 sets:

These 3 alongside 4 other I bought in the recent months, I really hope it will somehow fit 🙂

Back on the topic at hand, I was eager to build a lego marketplace or something alike in the Israeli market with an MVP and then maybe take it to the world.

I saw this dude on Facebook that already built a site that could make sense for me to join in, funny thing is and long story short, he was the one messaging me! I was conflicted to if I wanted a partner in this and then he just messaged me out of nowhere!

We actually live in the same city so we met and we agreed to partner up, that site is fliplop.co.il and it let’s you compare Lego prices in the Israeli market.

Soon to be updated 🙂

Lately, we’ve been experimenting with Wikidata, hoping it might finally help us achieve the holy grail: a Google Knowledge Graph when searching for our brand.

That reflects a clear branding goal. To this day, the only way an unknown brand can “make it” is through a local result. But due to the nature of our business, that’s irrelevant. Sure, we could fake it-but that might hurt the brand.

It seems it finally worked for HostAdvice, and I can somewhat attribute it to their Wikidata page finally getting indexed by Google.

We’ve been trying to do the same for Ticket-Compare.com. It looks like it’s kind of working, but still unreliable. We’ll see how it plays out.

Lately, I’ve been on daily calls with a friend discussing the whole branding aspect-especially how brand strength seems to be a strong signal for Bing, and by extension, ChatGPT.

Will keep you posted.

31/07/25 edit- It worked! (kinda, did I really get what I asked for)

So our page got indexed and now when you’ll look for our site as “ticket compare” or “ticket-compare.com” youll be seeing a full site links as any brand receives, meaning, it managed to identify the brand.

What we hope to happen now is the appearance of Knowledge graph, alongside with something else we’re planning, it should be happening in August 🙂